HONOR recently stunned football fans in Barcelona, Spain by transforming a popular sports bar into a bubble-wrapped paradise, offering peace of mind to passionate supporters watching the European clash between Barcelona and Bayern Munich. This innovative setting ensured fans could celebrate freely without the fear of damaging their phones during moments of excitement.

The transformation was sparked by research showing that the joyful chaos of celebrating a football match often comes at a price, especially in bars—one of the top spots for fans to gather and watch the game.

A poll of 3,000 adults, conducted by HONOR, a leading global provider of smart devices, revealed that 83% of football fans consider themselves passionate supporters, with 79% admitting they get swept up in the excitement. Half of the fans confessed to throwing or dropping their belongings amid the euphoria.

These moments often result in football-related “fails,” such as spilling drinks on phones, sustaining minor injuries, or losing personal items like sunglasses and clothing during celebrations. Many fans also experience broken screens and damaged devices, highlighting the need for more durable tech.

Fans lucky enough to visit the bubble-wrapped Sonora Sports Bar had the chance to explore the future of durable technology in the exclusive Magic V3IP area.

This bubble-free zone offered a glimpse of the HONOR Magic V3, featuring extraordinary durability. With a tough body reinforced by aerospace-grade fibers that improve impact resistance by up to 40 times and HONOR’s Super Steel Hinge, the lightweight yet powerful device is built to withstand even the most intense 90-minute matches.

It’s no surprise that phones are at risk during sporting events, with fans citing reasons like checking scores (55%), updating social media (33%), messaging friends and family (54%), and taking photos (32%) as key reasons to keep their phones in hand.

Yet for many, the excitement of the game takes over, with 62% admitting they didn’t care about celebration-related mishaps because the joy of their team scoring was more important.

“Despite these football fails, it seems fans think it’s all worth it to see their favorite team score a goal,” said Avikar Jolly, CMO of HONOR EUROPE. “We’re thrilled to help passionate football fans enjoy the big game while keeping their phones safe, as not all phones are created equal. The HONOR Magic V3 combines superb durability with impressive thinness and lightness, and with its foldable display, you’ve got the ultimate device to replace your phone, tablet, and laptop. Game on!”