HootSuite Acquires uberVU for Improved Social Media Analytics
- Thursday, January 23rd, 2014
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HootSuite has acquired uberVU, a social analytics solution, for an undisclosed sum.
The acquisition will enable HootSuite to incorporate the analytics product, which picks out influencers for chosen topics and detects spikes in sentiment, location or demographic in real time, into its social media management platform
“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” says Ryan Holmes, CEO of HootSuite. “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.” 
HootSuite will also gain uberVUs team of engineers, and gives it access to the companys existing roster of over 200 enterprise customers, including NBC, Heinz and Fujitsu.
