Saffron Digital, the recently-launched digital services agency from Filmnight Digital, has been appointed the lead mobile agency for Zone Horror, a dedicated horror channel from Zonemedia.
The appointment will see Saffron managing the distribution of Zone Horror content across on- and off-portal mobile platforms. It involves content hosting, encoding and distribution to operators such as Orange, 3, Vodafone and T-Mobile, as well as Ampd in the US. Saffron will also handle the ongoing management and distribution of Zone Horrors back catalogue of content, as well as off-the-page and off-the-web retailing.
Saffron Digitals first project for Zone Horror will be the made-for-mobile series, When Evil Calls, delivered across the T-Mobile, O2 and Orange networks. The first two episodes of the 20-part series, all of which range between 40 seconds and two minutes in length, are free to download. Episodes of the series will also be accessible on a custom-designed WAP site, managed by Saffron Digital, as well as via podcast on iTunes.
Using Saffron Digitals service to consolidate its mobile operations will enable Zone Horror to deliver content to its audience in a more efficient way, says David McDonald, head of Saffron Digital.
Tanya Gugenheim, Chief Business Development and New Media Officer at Zonemedia adds:
We have a diverse range of horror content, offering something for all fans of the genre. The partnership with Saffron Digital improves our distribution network by giving our customers a variety of channels through which to get their horror fix.