Hotel Booking App Makes Euro Debut

David Murphy

Cardiff-based mobile marketing firm Greenfield Media has secured an agreement to market HotelMate, a hotel-booking application, to hotel groups across Europe. The app was developed by Spain-based Media Delivery Technologies (MDTEC), which provides mobile applications for the travel and tourism industries.
The HotelMate concept is simple to give anyone the ability to find and book hotel accommodation through their mobile phone simply and securely, says Greenfield Media, Managing Director, Wyn Innes. Once the application is downloaded to an individuals handset it can be accessed on the go, and uses proprietary technology to provide an unprecedented ability to confirm and complete secure hotel reservations.
In addition to licensing the HotelMate app, Greenfield is also working with hotels and resorts to provide Bluetooth proximity marketing for the distribution of content directly to phones, as well as SMS text CRM solutions.