WATCH: Hotels.com plays matchmaker in new global ad campaign

Hotels.com has launched a new global advertising campaign in which it plays matchmaker for travellers and their perfect hotel.

The new campaign titled “Introductions” showcases properties that perfectly match the needs of four very different travellers.


Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday


In the first film for the campaign, “The Artist,” a dad tries to connect with his teenage daughter.

His daughter, who is more interested in sketching in her notebook with her headphones in ends up staying at the just-as-artsy Hotel Palau Fugit in Spain, with a world-class restaurant and spa, thanks to her dad.

The other three campaign films will premiere throughout this month and pair different people with their dream hotels, including a pet-friendly hotel, a city hotel, complete with rooftop views and diligent staff and a beachside hotel with expansive ocean views and a private pool.

The campaign has been created by agency partner Anomaly, the 30-, 15- and six-second films for the campaign will air on TV, social and digital channels in the US, UK, Canada, France, Denmark and Sweden.