Hotels.com Hands Mobile Ad Brief to Fetch Media
- Wednesday, September 8th, 2010
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Accommodation booking website Hotels.com has appointed Fetch Media to run a campaign to promote the launch of a transactional mobile site in the EMEA region. The site has been optimised for a smartphone browser. Fetch has been charged with targeting the ad campaign to the best converting smartphone operating systems, which will include the iPhone and Android.
“This campaign will be the first of its kind for Hotels.com on mobile and we have high expectations for mobile as a revenue stream for the brand over the coming months,” says Hotels.com marketing manager, Bastiaan Ellen. “Fetch demonstrated a combination of both mobile and marketing expertise. Their knowledge of mobile media is impressive and so too is their dedication to learn our business. We expect great results from working with them.” 
The campaign which is due to go live in the coming weeks will launch across eight territories within the EMEA region, including the UK.
