One thing is clear in mobile marketing: standing still is not an option. With rapidly growing competition, even established brands must find new ways to reach untapped audiences and achieve efficient growth. 

This is precisely what a leading ride-hailing service provider discovered when they set out to expand their market reach across Europe, Southeast Asia, and Latin America.

Faced with the challenge of maximizing their user acquisition strategy in over ten regions, they turned to REPLUG, a trusted partner with a track record of delivering high-impact results through OEM advertising. 

Here’s how we helped them achieve measurable success, optimize costs, and expand their user base with a unique marketing approach.

The Challenge: Pushing Beyond Traditional Channels

This ride-hailing app was already active across multiple acquisition channels, including search, social, and programmatic advertising. However, they needed to go further to drive new growth and fuel-efficient market expansion.

Their objectives were clear:

1. Optimize user acquisition while maintaining an optimal CPA.
2. Expand market reach in new and existing territories.
3. Focus on placements that would drive incremental value to their bottom line.

They saw potential in OEM advertising, an often overlooked channel that offers unparalleled opportunities for brands looking to connect with mobile users on their devices. And that’s where REPLUG stepped in.

The Solution: Dynamic Optimization with OEM Marketing

REPLUG’s team of performance marketing experts took a unique approach to helping the ride-hailing app increase market penetration and maximize the efficiency of its user acquisition strategy.

1. Diversifying Acquisition Channels

OEM providers like Xiaomi, Oppo, and Vivo presented a powerful opportunity to reach a previously untapped audience. By testing various OEM placements—such as dynamic preloads, alternative app stores, and -1 screens—we were able to optimize the app’s presence on new and existing devices.

2. Test, Learn, and Scale

At REPLUG, we believe in relentless testing to ensure our strategies are always improving. We tested different placements across OEM channels and carrier apps to quickly identify top-performing assets. This method allowed us to scale the best campaigns quickly and deliver significant results.

3. Performance-Based Model

One of the key advantages of OEM advertising is its performance-driven acquisition model. We shifted the ride-hailing app from a traditional CPI (Cost Per Install) model to a more efficient CPA (Cost Per Action) model, ensuring the brand only paid for users who engaged meaningfully with the app.

The Results: Efficient Growth and Market Expansion

Through our collaboration, the results were clear and immediate. The ride-hailing app achieved:

• +9.4% ROAS exceeded
• +23.5% Month-over-Month Conversion Rate increase
• 10.3K new unique riders

These impressive metrics demonstrate the power of combining dynamic optimization with OEM marketing. By diversifying acquisition channels and focusing on performance-based models, REPLUG helped unlock new markets for the app while maintaining cost efficiency.

If you want to achieve similar results with your app, REPLUG’s services can help you reach your goals. Learn more.

Why REPLUG Stands Out in the OEM Space

REPLUG is not just another agency providing OEM services—we are a full-service mobile marketing agency that integrates OEM advertising with performance marketing, ASO, and paid media strategies. This holistic approach ensures our clients benefit from a well-rounded marketing plan that delivers measurable results.

Our independent positioning also means we’re not tied to specific OEMs or carriers. This allows us to access a wider range of inventory, offer action-based pricing models, and provide cleaner, more fraud-resistant traffic. We focus on flexibility and optimization, ensuring we adapt to our client’s needs and drive impactful results.

Why OEM Advertising Should Be on Your Radar

One of the most overlooked advantages of OEM advertising is its ability to deliver fraud-resistant, high-quality traffic. Unlike traditional digital ad channels, which can suffer from fraud or inflated costs, OEM ads reach users directly through pre-installed apps and system-level placements on mobile devices.

If you’re ready to explore the next big opportunity in mobile marketing, we invite you to download our comprehensive eBook on OEM Marketing or contact REPLUG for a personalized consultation.

Ready to unlock clean, high-quality traffic with OEM ads? Let REPLUG drive your app’s success—get in touch today.