App Store Optimization (ASO) is no longer optional when standing out in the app stores—it’s a MUST part of your holistic app marketing strategy. For BILD News, one of Germany’s largest online and offline news outlets, maintaining a dominant position in the app stores was critical to its growth strategy. 

With millions of daily readers and a strong market presence, BILD News partnered with REPLUG to optimize its app store visibility and enhance organic traffic. Here’s how we delivered impressive results and how you can leverage ASO to achieve similar success.

The Challenge: Professionalizing App Store Presence

Despite its dominance in the news space, BILD News knew there was room for improvement in the App Store and Google Play stores. The goals were clear:

1. Optimize their app store presence in both iOS and Android stores.
2. Create a long-term ASO strategy to continue driving organic visibility and conversion rates.
3. Empower the internal team to manage ongoing ASO efforts independently once the project is completed.

With REPLUG’s deep expertise in App Store Optimization, we set out to boost organic traffic and transfer our knowledge to BILD’s internal team to ensure long-term success.

The Solution: A Holistic ASO Approach

Our team at REPLUG took a comprehensive approach to ASO, starting with a detailed audit of BILD News’ app store presence and following through with consistent optimization.

1. ASO Audit

The first step was conducting a thorough ASO audit of the iOS App Store and Google Play Store pages. This audit focused on identifying opportunities for keyword optimization, app listing improvements, and competitor analysis, laying the groundwork for increased organic visibility.

Pro Tip: Learn more about optimizing your app store presence with our ASO Screenshots eBook.

2. Managed ASO

Over 4 months, our team continuously tested and optimized BILD News’ App Store pages, making impactful changes to metadata, keywords, and product pages. Each improvement was backed by thorough research, with our ASO specialists ensuring that every optimization targeted the most relevant keywords for organic growth.

3. Ongoing Optimization and Knowledge Transfer

In addition to delivering actionable insights through weekly reports, we provided ongoing support and training to BILD News’ internal team. This knowledge transfer ensured they could confidently manage their ASO activities independently, even after our project concluded.

Why REPLUG Stands Out in the ASO Space

REPLUG is not just another ASO agency; we offer a full-service approach that integrates ASO with other marketing channels, like Paid UA, to maximize results. Our ability to combine data-driven ASO strategies with performance marketing sets us apart in the mobile marketing landscape.

We don’t just optimize app listings; we deliver holistic, long-term growth strategies that drive sustainable results while empowering our clients to take control of their ASO activities.

This proactive approach has led to measurable success for apps like BILD News, and we’re ready to help you achieve the same.

The Results: Scaling Organic Visibility with ASO

Our ASO efforts resulted in impressive gains for BILD News:

• +9.2% increase in organic CVR on iOS
• +18 new keywords ranking in the top 10 positions
• +345 new keywords ranked overall

These metrics reflect the power of a well-executed ASO strategy. By focusing on continuous optimization and leveraging REPLUG’s expertise, BILD News significantly increased its organic visibility and drove meaningful user engagement across both app stores.

If you’re looking to scale your app’s presence with ASO, REPLUG’s services can help. Learn more. 

Maximizing ASO for Long-term Success

ASO isn’t a one-time task—it’s a continuous process of improvement. By implementing ongoing iterations and staying agile, BILD News secured long-term results that will continue to fuel its growth in the competitive news space. 

With REPLUG’s expert support, the BILD News team is now fully equipped to maintain and scale their ASO efforts independently.

If you want to increase your app’s organic visibility, invest in a holistic ASO strategy.

Ready to Grow with ASO?

REPLUG delivers results-driven ASO strategies tailored to your app’s unique needs.

Whether you want to increase organic traffic or optimize your app store listings, we’re here to help. Get in touch today!