The growing adoption of artificial intelligence (AI) is transforming industries around the world, with mobile marketing among those at the forefront of the latest developments.

Jenny Pollock, the Lead Monetization Program Manager at IMVU, joined the Apptivate podcast to discuss ChatGPT. Alongside Maria Lannon, VP of Sales and Account Management at Remerge, she explains its use cases for mobile marketing, the evolution of User-Generated Content platforms, and how AI may be used in the future to express ourselves in virtual worlds.

Listen to the full episode via the links below and learn more about who is writing today’s mobile marketing copy – is it a human or AI? 

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“AI is not going to take your job. You’re just going to have to partner with it. Collaborate with the AI to supercharge your effort.”

Timestamps and podcast topics:

• 6:35 What’s exciting about the future of mobile marketing
• 8:30 Using ChatGPT in mobile marketing
• 12:16 Using AI to build creatives
• 15:32 AI’s parallel to the rise of the internet
• 17:10 Individuality in the Metaverse with Blockchain and AI
• 19:50 Real-life example of using ChatGPT
• 22:10 How Jenny learned about ChatGPT
• 25:50 Where to start with AI and your job
• 28:35 Helpful resources