It’s no surprise that the mobile gaming industry is highly competitive, with millions of games striving to capture user attention every day. KYLN aims to simplify app distribution while bridging the gap between efficient distribution and impactful user acquisition. In this interview, Michael Hudson, CEO of KYLN, shares his insights into this game-changing collaboration and what it means for developers and marketers alike.

1. Mobile app distribution seems more fragmented than ever. Why is the industry facing this fragmentation?

Michael Hudson: The mobile app distribution landscape has expanded beyond just Google Play and Apple’s App Store, with alternative app stores from mobile OEMs like Samsung, Xiaomi, Huawei, and more gaining significant traction globally. In China and other markets, where Google Play is restricted, these alternative stores dominate. However, regions like India, Southeast Asia, Latin America, Africa, and even established markets like Europe and the U.S. are also seeing increasing adoption of alternative app stores. These platforms offer developers valuable opportunities to reach large, engaged user bases beyond the traditional app store duopoly.

Emerging markets, once seen as low LTV regions, are rapidly transforming. Growing middle classes and improved mobile infrastructure in places like India and Southeast Asia are creating new opportunities for developers. Alternative app stores, especially from Samsung and Xiaomi, provide direct access to these regions, expanding growth channels and reaching new users.

Historically, developers have struggled to manage their apps across these fragmented stores. Technical integration—building, maintaining, and adapting each SDK—takes an enormous amount of resources. This is exactly the kind of friction we’re eliminating with KYLN. We provide a no-integration solution, a centralized management platform, and complete transparency in revenue sharing.

2. KYLN recently announced a major partnership with mobile OEM specialists AVOW. Can you tell us how this collaboration came about and why it makes sense for both companies?

Michael Hudson: Absolutely. We’re incredibly excited about joining forces with AVOW. When we first started discussions, it quickly became clear that we shared a vision for empowering developers and publishers. We both believed in the power of alternative app stores and mobile OEM channels—areas with so much untapped potential.

At KYLN, we had fantastic technology that simplified distribution, but we needed expertise in scaling user acquisition. That’s where AVOW comes in. They’re experts in reaching audiences through OEM advertising channels, and that synergy is exactly what we needed to move to the next level. With KYLN handling multi-channel distribution and AVOW bringing their user acquisition expertise, we’re offering a comprehensive solution that tackles both distribution and growth challenges for mobile game developers.

3. How does KYLN help developers beyond just distribution?

Michael Hudson: Beyond distribution, we focus on providing advanced tools for user acquisition, monetization, and market insights. Our goal is to ensure that developers can not only cost-effectively and efficiently publish their games but also have the resources they need to grow and monetize successfully. This includes data-driven insights that help optimize user engagement and revenue generation, as well as support for effective ad campaigns through our partnership with AVOW.

4. What are some of the most common challenges developers face when scaling their apps, and how does KYLN address these?

Michael Hudson: One of the biggest challenges developers face is scaling their user base profitably. Traditional app stores often have high user acquisition costs and a lack of transparency in revenue sharing. KYLN tackles these issues by offering access to alternative app stores where competition is lower, and user acquisition costs can be more manageable. We also ensure transparency in all our revenue models so developers know exactly what they’re getting.

5. What excites you most about the future of KYLN and mobile game distribution?
   Michael Hudson:

I’m excited about how our platform can continue transforming the mobile game distribution space. We are constantly innovating, especially in areas like automation and AI, which we believe can further streamline distribution and user acquisition processes. The future of KYLN is all about empowering developers, reducing friction, and opening up more opportunities for success in a competitive market.

Future Outlook for Mobile Game Developers

The mobile gaming industry, once a niche market, has exploded in popularity, creating both opportunities and challenges for developers. Fragmentation, high acquisition costs, and a lack of transparency are among developers’ key hurdles. Solutions like KYLN aim to address these issues by streamlining the distribution process, leveraging innovative technologies, and fostering strategic partnerships. By doing so, KYLN aims to create a more favorable environment for developers to succeed in the highly competitive mobile gaming market

Discover how KYLN can simplify your mobile game distribution journey.