How Spar Turned a Website into a Web Experience
- Wednesday, April 23rd, 2014
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Spar Austria, a leading food retail company with approximately 1,500 markets in Austria, were looking to adopt an integrated multichannel marketing strategy to allow them to:
• Develop a cohesive online presence across channels
• Integrate social elements into websites to boost online presence
• Increase the control that nontechnical content creators have over content
By adding more engaging online content including recipes and offering real-time, in-store offers to customers online, SPAR saw increased traffic across the website.
‘We’ve transformed our corporate homepage into a high-traffic website’ Oliver Simmerstatter, Head of Business Solutions B2C/Mobile and Software Engineering, SPAR.
Read the Case Study to find out how SPAR is leading the way in improving customer engagement.