Hulu Readies In-Stream Purchase Ad Unit

Hulu in stream purchaseOTT streaming video service Hulu is launching an ‘In-Stream Purchase Unit’ which will enable its users to order a Pizza Hut pizza from within the Hulu environment.

Hulu users would see a Pizza Hut ad while watching video content on Hulu. They would then be able to click on the ad to place an order, returning to the video content after the order has been placed.

The ad unit will be launched “later this year”.

Separately, Hulu is also launching cross-platform interactive ads, optimised for the device they are delivered to. It is also working on ‘360’ panoramic ad units, in partnership with Immersive Media.