HUNT Mobile Ads, a Spanish and Portuguese specialist mobile agency, has developed a new advertising product for developers. The platform intuitively opens an app from a click in the ad unit, or sends the user to the relevant app store or mobile web page if it is not already installed on the device.
This will help drive new downloads, as well as prompting users to re-engage with an app if it hasn’t been used recently, including enabling its clients to direct consumers to specific sections of the app or site.
“This new technology is a great tool for app developers and agencies who now can not only generate downloads for their apps, but also track to their apps, all in one single campaign”, said Alejandro Sas, founder and co-CEO of HUNT Mobile Ads.
The Click-to-App ads are available on the HUNT Mobile Ads network and can also be deployed on third party networks.