HUNT Launches Real Time Bidding Platform

HUNT Mobile Ads, which targets Spanish- and Portuguese-speaking markets, has launched a mobile RTB (Real Time Bidding) platform, which it claims is the first available in the Latin American market. 

The platform enables the company to manage the sale and purchase of mobile inventory on an individual-impression basis.

“The world is moving to RTB, and HUNT is always committed to bring the latest developments of the mobile advertising industry to Latin America,” said Gastón Bercún, HUNT CEO and co-founder of HUNT Mobile Ads. “This launch is only the first of many announcements that our development team is preparing.”

For this initial stage, the platform will be connected to Nexage, Velti and Mopub, as HUNT begins to add new supply partners.