hybris Launches Multichannel Accelerator for B2B
- Wednesday, January 25th, 2012
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hybris, a global leader in multichannel commerce solutions, has launched its Multichannel Accelerator platform for the B2B sector.
The platform, which follows hybris Multichannel Accelerator for B2C, features an integrated Order Management Module, which enables brands to manage orders being placed across channels within a centralized hub, to provide a single view of customers’ buying history and behaviors.
“The B2B market has yet to apply the same standards that successful B2C retailers have been utilizing to engage and interact with their customers,” says Ariel Lüdi, CEO of hybris. “While there are undoubtedly greater complexities involved for the B2B market than the B2C, the simple truth applies for both: the success of acquiring and retaining customers depends heavily on the ability to deliver exactly what the customers want.” 
