i-Free, which provides mobile content services in Russia, Ukraine and Kazakhstan, has announced that it will provide technical support for an SMS promotion run by Coca-Cola HBC Eurasia, aimed at promoting the sales of Burn, Cokes new energy drink. The promotion targets Coke consumers in Moscow and the Moscow Region from now until 15  December 2007, offering a 10 ruble (0.20) credit to their mobile phone account.
Mobile promotions are widely used in Russia, and i-Free is one of the countrys leading providers, working with brands including Reebok, Gillette, Chupa Chups, Stella Artois and Fosters.
This is not the first time we have done business with Coca-Cola,” says Svetlana Kostochka, who manages mobile marketing projects for i-Free. Our previous work together was a success, and we are only too happy to repeat it. We are positive that the SMS medium, widely acclaimed for easy and prompt feedback, will appeal to massive subscriber numbers, giving a solid boost to sales.”   
The interactive promotion for Burn was designed in partnership with Studio 10 PR agency. All of the interactive part was scripted by i-Free. To enter in the promotion, consumers need to buy a pack of Burn, find a unique code on the package and text it to 4131 at a cost of $0.08 (0.04). The reply confirms the users registration, and tells them when their guaranteed cash prize of 10 rubles will be credited to their mobile phone account.