Russian mobile marketing firm i-Free has been engaged as the mobile partner for a Movie World Bonus promotion run by premium lager brand Stella Artois.
The campaign, created by ad agency Progression, invites consumers who buy promotional packs of Stella to text a unique code under the cap to a Shortcode, or to enter the code on a promotiojnal website. In return, they earn credits, which can be exchanged for gifts, including T-shirts with quotations from the movies; DVD-cases; and beer glasses. In addition, the consumers with the most credits are entered into a weekly prize draw to win a DVD player.
The SMS channel provides extra convenience for participants, making it possible for them to log in their code right now and right here, says Progression Project Manager, Aleksandr Filatov. This log-in method gives greater freedom and mobility for the users.
Over the past six years, i-Free has been successfully marketing mobile services to major FMCG-brands, including Coca-Cola, Pepsi, Chupa Chups, Gillette, Duracell, Reebok and Fosters. 
