Independent mobile agency RingRing Media has announced the official launch of IAM, which it says is the mobile industrys first mobile advertising network optimisation platform that connects publishers to the largest possible pool of advertisers.
IAM integrates with a broad range of local and global mobile ad networks, including Admob, Adshandy, Mkhoj and BuzzCity, automatically routing traffic to the most relevant ad network which is achieving the highest revenue for that particular user, handset and demographic.
Typically, mobile publishers appoint an ad network to serve ads into their mobile site. According to RingRing, IAM blows this model wide open, dynamically segmenting and routing traffic to the highest yielding ad network to provide publishers with 100% fill rates.
Integration with IAM is simple, the company says. Publishers including Moblr, Taptu, Wapedia and Mobikade have already signed up to the IAM platform which has optimised over 100 millions ads since launch, across 80 territories and thousands of handsets.
Our vision of mobile advertising 2.0 is dynamically selecting from a pool of ads the most targeted and highest revenue generating ad for a specific user, says RingRing Media Co-Founder, Harry Dewhirst. With the launch of IAM, I believe we have fulfilled this vision, creating a platform which creates a win-win situation for ad network, advertiser, publisher and user alike."