IAB Launches Mobile Creative Gallery

The UK Internet Advertising Bureau (IAB) has released a creative gallery of 50 mobile campaigns, intended to showcase the possibilities of advertising on mobile devices.

The gallery currently features campaigns from brands including Homebase, Pot Noodle and L’Oreal, and will be continuously updated throughout the year. 

“Showcasing the creative potentials mobile offers is a key objective for the IAB,” said IAB head of mobile Alex Kozloff. “Through this gallery we want to show marketers what is possible on mobile and tablets and inspire those marketers that haven’t yet taken their first mobile step, to do so. This gallery aims to promote the brilliant work that so many brands and agencies are producing on a regular basis in this fast-paced medium.”

You can find the gallery here, though its worth noting that, unfortunately, not all of the campaign pages are fully optimised for mobile.