The Interactive Advertising Bureau (IAB) has launched an online training course, offering an introduction to digital marketing, in 10 modules.
Each module will provide context for the discipline in question, explain its benefits, and demonstrate the implementation methods and how they can be best used to optimise business success. Content for the course includes contributions from digital marketing specialists from Microsoft, Facebook, Yahoo!, OMD, Hitwise and Big Mouth Media.
The 10 modules covered by the course are: 
- An introduction to digital marketing
- Getting the most out of digital communications
- Search marketing
- Managing digital display
- Social media
- Mobile marketing
- Using CRM and data
- Introduction to gaming
- Starting out with metrics and optimisation
- An introduction to legal regulations in digital
The course costs £325+VAT for IAB members, or £370+VAT for non-members. There’s more information here.
