MM Awards

IBM Releases 100th Enterprise App in Partnership with Apple

Tim Maytom

ibm apple iosHaving put aside their long-standing rivalry last year, IBM and Apple have been hard at work producing enterprise apps for Apple products in a variety of sectors, and have just celebrated the 100th such IBM MobileFirst app being rolled out to companies.

So far the partnership has worked to transform mobility across 14 different industries and 65 individual professions, from wealth advisors to flight attendants, first responders, nurses and retail buyers. In addition, the partnership has plans to expand the portfolio into new markets including consumer products, automotive and petroleum.

Among the companies who have selected to work with IBM and Apple on the latest batch of apps are Air Canada, AXA, Coca-Cola Amatil, Jpan Post and Vodafone Netherlands.

"We see the transformation of our customers' experience as a strategic differentiator for our insurance and financial advice business," said Nicolas Moreau, chairman and CEO of AXA. "We're going to combine the sleek experience of an Apple Genius Bar with the expertise of our advisors to not only give our customers the experience they want, but an experience that dramatically exceeds their expectations."

Each app aims to combine IBM's big data and analytics capabilities with Apple's consumer and hardware experience to help companies achieve a new level of efficiency, effectiveness and customer satisfaction. Future IBM MobileFirst apps will be able to take advantage of IBM's famous Watson mainframe computers, which offer advanced cognitive capabilities.

"Our apps – which currently represent an exclusive level of business value – are evolving to deliver cognitive capability that refines insights to the most relevant information, enhancing the quality of decision making," said Fred Balboni, general manager of the Apple partnership at IBM. "Marrying the simplicity of Apple's product design with IBM's unmatched security, analytic and cognitive expertise is the leading edge of mobile-led business transformation."