Icelandair has launched an online and social campaign, ‘The Polite Tourist Bouncer’ in collaboration with social media agency, Kubbco, and creative agency, Hvíta Húsið. The campaign highlights the benefits of Icelandairs Stopover offering, where customers can book a stopover in Iceland between European and North American destinations.

The new campaign centres on a mockumentary-style film showcasing Icelandair’s ‘Polite Bouncer’, Hugi, whose job it is to ensure tourists do not overstay their stopover and make it to their final destination. Because of their love for Iceland, this is easier said than done. 

The campaign is running on YouTube and across social, and is supported by a series of unique content pieces and behind-the-scenes extras. The next part of the campaign, also created by Kubbco, introduces ‘The Returning Stopover Tourist’ and will launch early next year. The Polite Tourist Bouncer is the next stage in the brand’s global marketing campaign, ‘Easy to stop, hard to leave’, which launched earlier this year. 

Icelandair has been offering its customers the option to book an Iceland stopover since the 1960s. It allows customers to stay in Iceland at no additional airfare as they cross the Atlantic, giving Icelandair the chance of reaching out to an audience willing to experience something out of the ordinary, as part of their journey. 

“The Icelandair Stopover is an important component of our business model, and one we want to continue to grow and raise awareness of,” said Icelandair Marketing Director,Gísli Brynjo?lfsson. “With this new series, we’re excited for the next stage of our Easy to stop, hard to leave campaign, continuing to offer consumers a new way of viewing transatlantic travel. We want to turn something normally seen as an ordinary part of a journey, into an unforgettable, once-in-a-lifetime part of their trip.”