MASTERCLASSING

iCrossing acquires Mediablaze

Gabby Fernie

iCrossing, a global marketing agency and a division of Hearst Magazines has announced the acquisition of Mediablaze, a London-based digital experience and content marketing agency, following a 2016 minority stake investment. 

The newly-formed partnership will offer clients full-service marketing solutions with industry-leading expertise in customer experience, digital transformation, performance media, and creative-driven content marketing campaigns.

This acquisition further positions iCrossing as a global leader within the digital marketing landscape and enhances its ability to execute creative, data-driven, performance-tested digital experiences that deliver measurable business impact.

“With the digital acceleration brands have seen over the past year, there is a growing demand for complete marketing solutions that can offer engaging and impactful digital experiences, and this investment positions us to deliver industry-leading solutions for our clients” said President of Hearst Magazines, Debi Chirichella.