The Galaxy British Book Awards has announced that ICUE will run a mobile download and voting service for the shortlisted books. The service will allow consumers to download sample first chapters for all shortlisted books for free, and to vote for each category via their mobile phone.
The initiative also offers increased sales potential for shortlisted titles and additional brand exposure for all Galaxy British Book Award sponsors, when consumers select the Click to Buy option. This acts as a virtual shop window for books, providing the opportunity to convert sample chapter downloads directly into book sales.
We are pleased to enter into a partnership with ICUE to run this innovative mobile download and voting service for the Galaxy British Book Awards shortlisted titles, says Galaxy British Book Awards Executive Director, Alastair Giles. The promotion will help achieve our aim of promoting the Awards to a younger audience, whilst offering our sponsors brand exposure and creating a sense of anticipation regarding the announcement of the winner.
This promotion will launch on Tuesday 10 March, to coincide with the unveiling of the Galaxy British Book Award shortlist. ICUE notes that its service works on 80% of mobile phones, but not on BlackBerrys, iPhones or Windows mobile devices. ICUE says that iPhone is currently under discussion and BlackBerry will follow that. 
