Full service mobile marketing agency The YOC Group is partnering with technology media company IDG Communications to design and build mobile websites for two IDG publications, PC Advisor and Macworld.
YOC will design and build the websites and manage the ad sales, as well as creating mobile marketing campaigns to generate awareness of, and drive traffic to, the sites. Readers of PC Advisor and Macworld will be able to read the publications on the move from their mobile phone; accessing the same content that they are used to seeing online and in print.
We were impressed with YOCs passion for mobile and their years of technical experience, says PC Advisor Publishing Director, Simon Jary. With our expertise in print and online publishing and YOCs in-depth understanding of mobile, we will be able to successfully extend PC Advisor and Macworld into new markets and provide our audience with new ways of accessing content when and how they want it. Mobile offers us a great opportunity to reach out to a new demographic an audience that might not otherwise access our content in print or online.
The PC Advisor website delivers more than 3.7 million page impressions a month to 1.4 million monthly unique users and 300,000 registered users. Macworld counts more than 1.4 million page impressions a month, 350,000 monthly unique users and 50,000 registered users. IDG believes the mobile channel will enables the two titles to reach their audiences of early technology adopters in a targeted, personal and engaging way, and to further expand the publications into new markets.