A womens consumer magazine with mCommerce built in has been unveiled in the same week that Bauer has closed the doors at print magazine More!.

Digital Space has announced the launch of the free iLove interactive womens magazine and app, which will be delivered direct to a selected audience of 700,000 households from July.

The editorial content and advertising in the monthly mag will all contain multimedia elements, with a particular focus on driving women to download the app, scan products and buy them on the spot. The company has used data modelling with the help of Royal Mail to identify women who like fashion and beauty and also own a smartphone to ensure that the people targeted will be keen to purchase the products. The company will be able to track scans and purchases made via the app, making them directly attributable.

The audience will be more than double those of Cosmopolitan and Marie Claire, as well as the free magazines from Stylist and ASOS. Will women be able to argue with a free mag with interactive content selected with them in mind delivered straight to their door?

It is also available to a wider audience online and in email editions.