Imagine Achieves 4 Per Cent CTR for Gameloft Campaign

Gameloft recently launched an advertising campaign for its new line-up of mobile games via Imagine Worldwide’s Entertainment and Communications vertical.

Gameloft has been actively using Imagine’s Premium Music verticals to promote its games since September 2010. The latest 6-week campaign, which extended to 29 markets, including Brazil and Russia, delivered strong results, with an average campaign clickthrough rate (CTR) of 4.4 per cent.

“The results prove that mobile is fast maturing as a premium channel, and should now be considered as one of the first channels on a media schedule by advertisers,” says Imagine managing director, Pratick Thakrar. “Also, by choosing the right premium mobile partners, advertisers can effectively deliver both brand and direct response messages.”