Imagine Fashion, which describes itself as the first ad-funded online and on-mobile film fashion publication, has announced plans for a UK launch in 2009.
Imagine Fashion aims to translate the philosophies and values of a traditional fashion and lifestyle magazine into unique film editorials and news, offering luxury and premium brand advertisers a revolutionary new way of communicating with their audiences.
The company says it will present inspirational content created by leading names in fashion, film, art and design to viewers on a constant stream of film editorials, video blogs and film advertorials, where advertising is an integral part of the experience.
Imagine Fashion brings together the democratic Internet and the exclusivity of the most prestigious fashion and lifestyle brands in an unprecedented way to the online and mobile communities, showcasing this array of talent in a film editorial format, says Editor in Chief, Amber Gordon. Imagine Fashion creates a truly unique and engaging environment for both viewers and advertisers.
The company has appointed two ad sales agencies, Affinity Media France and Affinity PrimeMEDIA Switzerland. They will provide integrated, tailored advertising solutions to support the Imagine Fashion brand. According to Imagine Fashion, both agencies operate in two leading luxury markets that are at the forefront of online advertising. 
