Former MEC director Pratick Thakrar has launched Imagine Worldwide, a sales representation company for emerging technologies, with a focus on mobile platforms.

Thakrar says that Imagination will work with mobile technology providers to offer a range of services, including 2D Barcodes, Augmented Reality and social moderation. Initially, Imagine will help partners establish new commercial models that best suit their product offering, and then represent them to media owners, advertisers and their agencies.

“Every brand and agency personnel looks to push the innovation boundary to truly reach and engage their target audiences, but unfortunately this is not always possible due to both resourcing and time constraints,” says Thakrar. “The core objective at Imagine is to act as a conduit between technology provider and advertiser, enabling clients to focus on business strategies or client servicing.”