IMIMobile Buys Mobytec

IMImobile, which provides converged mobile and online technology platforms and managed services, has announced the acquisition of Mobytec, whose technology platform powers the award-winning Mobyko social aggregation service. As a result of the deal, Mobytec will be offered by IMImobile as a revenue-generating, fully managed, white label service for mobile network operators. Mobyko will continue as an independent company offering branded services.

Mobytec empowers the phone book for digital social lives. Users can synchronise and store social media content such as contacts, photos, texts and videos, from their mobile phones, in a single, secure online hub, and share rich media content with friends across online and mobile ecosystems. The platform integrates with social networking sites like Facebook and Twitter; aggregating live feeds, synchronising events, downloading profile photos to the contact address book, and displaying the latest Tweets from friends. 

For operators, Mobytec is a carrier-grade, fully managed service, and a sticky interface between online and mobile activities in the expanding consumer social aggregation sector. By positioning the mobile address book as the natural hub for consumers online and mobile activities, says IMImobile, Mobytec presents a compelling revenue-generation and customer retention proposition.

“We believe that social aggregation tools are going to play an increasingly important role in the operator/consumer relationship,” says IMImobile CEO and Founder, Vishwanath Alluri. “Applications that add value to the customer and provide operators with a converged service, bridging the gap between online social networks and the mobile phone, are vital. Mobytecs proven ability to deliver a world class user experience, combined with IMImobiles robust and scalable back-end infrastructure, provides a powerful proposition within the market.”

The acquisition represents another step in IMImobiles growth plans, following the acquisition of dx3 technologies, the M2Y platform from Nokia Siemens Networks, and the recent launch of IMEXmobile in the UK.