IMImobile, which provides technology infrastructure for mobile data, voice and video services to mobile operators, enterprises and media companies has bought UK-based digital agency, Skinkers.

Skinkers has been developing desktop applications since early 2000, and more recently, has developed iPhone, iPad and Android applications for brands including American Airlines, the BBC, Haymarket, Microsoft, and Virgin Atlantic. Skinkers’ capabilities will be combined with IMImobile’s DaVinci Evolved Service Platform to offer end-to-end solutions in 2 Screen interactive TV, mCommerce and customer care.

“After the acquisition of WIN plc in 2010, this is another important step for IMImobile, as we drive our strategy of an open global mobile market for new applications and services,” says IMImobile founder and chairman, Vishwanath Alluri. “We see an increased demand for multi-device applications across our business, especially within the broadcasting and enterprise sectors. The use of smartphones and tablets offers a new medium for communication and the consumption of content. This will not only create additional revenue opportunities for broadcasters and content owners, but also allow enterprises to create an enhanced user experience to cut costs and increase loyalty.”