Partnership automation platform Impact has completed the purchase of Activate, an influencer marketplace. The financial aspects of the deal have not been disclosed.
The acquisition includes an end-to-end platform for influencer discovery, campaign management including collaborations across all major social platforms and reporting, and an opt-in network of over 300,000 qualified and vetted influencers.
“While many in our industry focus mostly on servicing traditional coupon and loyalty partnerships, Impact is serving the demand of our clients looking for growth from all partnership types,” said David A. Yovanno, Chief Executive Officer, Director at Impact. “Activate’s deep expertise within the burgeoning influencer industry strengthens our offering to brand and agency clients by providing the tools to find and manage thousands more quality content creators. Influencers in turn are searching for brand partners and with Impact’s portfolio of the industry’s largest retailers, financial service providers, direct-to-consumer businesses and more, we truly will create partnerships that provide significant growth for both sides.”
Impact hopes that Activate’s capabilities will help its clients to discover more creators and better manage their influencer partnerships through features such as Impact’s automated contracting and flexible payment processing.
“The influencer industry has transformed from individual creator transactions to valuable, long-term partnerships since the beginning of our company; along the way we saw first-hand the opportunity that online communities and their avid fans provide for brands to connect with their audiences authentically,” said Nicholas Disanto, Activate CEO. “It’s a natural fit to pair this within the larger breadth of partnerships led by Impact to drive this new stage of growth in the industry.”?