announces huge investment in workforce with raft of new hires globally

Annija Strauss (left) and Natalie Elliott

Partnership management platform,, has announced 48 new hires in the first month of 2022, as well as plans to appoint over 500 new members of staff as incremental new positions following acquisitions, deals and partnerships. Within this group of new starters, there have been two key hires of Natalie Elliott as Event Marketing Manager and Annija Strauss, who joins as Partner Development Manager.

In the UK, Elliott joins as Event Marketing Manager to drive the marketing strategy and activities for’s products, with a focus on engaging prospects through paid and owned event channels. She will execute unique, creative and strategic in-person and virtual events, ranging from sponsored, webinars, wine/whisky tasting and hosted activations. She boasts a decade of experience in marketing and events; most recently as Senior Experiential Marketing Manager at global technology company, Adaptavist, and, prior to this, as Marketing and Events Manager, at Knight Frank Singapore.

Meanwhile, Annija Strauss has joined as Publisher Development Manager to look after various partners. Her experience includes working for global companies and household names, such as Future Plc, Hakkasan Group and Louis Vuitton. In her most recent role in international account management at Future Plc, she was named 2020 Young Achiever of the Year, with the judges noting her ‘infectious’ positivity. Her career has spanned business development, sales, marketing and events. She also studied for an MBA certificate at the London School of Economics and Political Science, focusing on strategic business development and finance. In her role at, Strauss will identify and build out strategic publisher segments that drive business growth.

“We are delighted to welcome a huge number of new starters in the first month of the year alone,” said Managing Director EMEA, Florian Gramshammer. “These talented individuals possess a unique range of skills, including experience building relationships and delivering a first-class service. Each and every one of our hires is well suited to our fast-paced global business environment, thanks to their energy and commitment and their innovative and creative problem-solving approach. We can’t wait to see what the rest of this year brings.”

Last year, made 400 new hires as part of its massive global expansion. Meanwhile, the partnership management technology company is expanding fast in France and Italy, hot on the heels of extensive Nordics and German market launches in 2020 and 2021.

This news also comes following the announcement of a new global parental leave policy as part of a broad range of initiatives designed to boost wellbeing and enhance quality of life for the technology company’s expanding workforce.

All this has been possible in part due to a strategic growth investment of $150 million, as more brands wake up to the power of partnerships. Furthermore, in 2021, the partnership automation company’s impressive client roster grew more than 50 per cent – with leading brands such as Shopify, Uber and TUI relying on its marketplace to discover and recruit new partners, and then contract, track, optimise and process payments within its platform.