Partnership management platform, impact.com, has announced company growth and strong performance this year, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.

As a result, impact.com now serves more than 225,000 active and productive partnerships for approximately 3,500 customers collaborating with all partnership types — from influencers through to customer advocates.

CEO David A. Yovanno said: ““The Partnership Economy is increasingly commanding a very prominent seat at the revenue table in today’s leading businesses. Due to changing consumer behaviour and declining efficiency in traditional marketing channels, we’re witnessing an immense transformation, resulting in a shift from an advertiser-controlled environment to one where customers are firmly in the driver’s seat.

“Today, brands, businesses, publishers, creators, and agencies have tapped into this crucial channel for not only growth, but to understand their customers in ways that are meaningful, relevant, and driving bottom-line performance. impact.com’s growth is a testament to how influential these partnerships are to global brands, and we’re continuing to deliver the technology, marketplace, and services needed to meet the modern buyer at the critical point of their decision making to purchase – which is through seeking out reviews and authentic recommendations from those they trust, including publishers, creators, and more.”

This year, the company has revealed it welcomed more than 1,000 new clients, including leading brands SeatGeek, B&Q, Hydro Flask, Daily Harvest, Pepperstone, Endeavour Group, alongside 70 new agency partners to its customer portfolio.

Leading with its vision to be the unified, global standard platform for all partnership types, impact.com also announced impact.com / creator — the world’s first influencer partnership platform allowing brands and creators to discover, create, manage, and scale full-funnel influencer marketing programmes, all from a single interface.

This year, the company also announced  several strategic investments, including the acquisition of best-in-class customer referral software provider SaaSquatch, which marks its fifth acquisition in three years, including Activate in 2020, Affluent and Trackonomics in 2021, and Pressboard in 2022.

Additional information on the company’s momentum can be found in this recap video here and on impact.com.