Marketing and analytics platform Impact Radius has announced a rebrand to simply Impact, accompanied by the launch of a new unified marketing technology platform. Designed to help marketers stop ad fraud, make decisions confidently and create new performance partnerships, the platform represents the integration of its three existing solutions.

Impacts previous offering was made up of Radius (formerly Impact Radius and Partner Manager), alongside Forensiq, which it acquired in 2016 and Altitude (formerly ClearSaleing and Media Manager, acquired in 2015). The new Impact platform will combine these solutions into one natively integrated marketing platform of essential technologies for fraud detection and prevention, media measurement, performance marketing and strategic business partnerships.

“Impacts new marketing technology platform is designed to help marketers execute and improve their paid marketing and media strategies through more simplified, scalable, efficient, and effective technology,” said David A. Yovanno, CEO of Impact. “Answering brands demands for simplification, transparency, performance and trust across their paid marketing and media spend, Impact is proud to be first-to-market with a natively integrated core marketing suit of this kind.

“Impact is committed to building disruptive, customer-driven technologies that make marketing easier and more effective, while giving brands the confidence they need to scale their business growth through marketing.”

“Were excited about Impacts new integrated marketing platform and are currently using Radius to grow our global performance partnerships,” said Carlo Savino, executive director for North American eCommerce at Lenovo. “We firmly believe in the companys vision and integrated solutions strategy and think it will help brands acheive more transparency and trust in their marketing spend.”