impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today its continued momentum in the first quarter of 2022, driven by the company’s client expansion, acquisition of Pressboard, the premier analytics and reporting platform for branded content, and new product innovations, including Link Scanner and Search Compliance.
During the quarter, impact.com welcomed more than 200 new clients. Further cementing its leadership in the industry, impact.com published The Partnership Economy, a book authored by impact.com’s CEO, David A. Yovanno, which is an insightful, actionable guide to how modern businesses can use partnerships to increase customer acquisition, foster revenue growth, and establish brand awareness and loyalty.
“The growth impact.com continues to see is a result of the strong demand for innovative technology that brands and partners require to remain competitive, scale revenue, and become more relevant in the daily lives of the modern customer,” said impact.com CEO, David A. Yovanno. “While impact.com has been vocal for several years about the changing landscape of advertising, the last two years have been pivotal to understanding what consumers want and what they expect, and it is squarely centred on the prevalence of authentic commerce-based information that is now available to them.”
As the advertising industry evolves, so does consumer adoption of – and attitudes towards – various advertising tactics, so publishers need to adapt. For example in the first quarter of 2022, publishers looked to reprioritise revenue sources, reporting that branded content was a “large” area of focus compared to programmatic and video advertising. impact.com’s acquisition of Pressboard, addresses the trend by providing publishers with a best-in-class platform as digital advertising is deprioritized.
Supporting this trend from continued innovation in its products, impact.com also announced the release of Link Scanner, a new tool which automatically detects and replaces broken links to ensure no clicks go to waste, and publishers and their brand’s partners save valuable dollars. The company’s Search Compliance feature was also released, which reduces the incidence of partners bidding on branded or trademarked paid search terms by monitoring partners’ paid search activities for compliance, enforcing policies, detecting violations, and resolving issues through a resolution workflow.
Additional highlights from the quarter include:
Looking ahead, impact.com will be taking part in upcoming events, including OMR, DMEXCO and many more.