Creator economy specialist impact.com has launched a platform that lets advertisers discover, create, manage, and scale influencer marketing programs from a single interface.

The company unveiled the new service with research data that lifts the lid on some of the pain points in the $100 billion creator economy. It reveals that 86 percent of creators say they want to expand brand partnerships with selective criteria, but they struggle to identify their best long term targets.

impact.com believes its new platform tackles the issue by giving brands and creators the space to discover new partnerships, and then contract, manage, pay and optimise them based on comprehensive performance insights.

Both sides can refine their searches using filters such as geographical location, social platform, follower size, vertical, and soon, AI-based recommendations, and more. And there is performance data so that both sides can better understand the incremental awareness and revenue that their partnerships are driving.

impact.com summarises the benefits as follows:

Discover best-fit partners: Brands can recruit qualified influencers to promote their products by searching and filtering. Creators can start working with brands and earning income immediately by searching for campaigns that align with their interests and values.

Payout faster with more flexibility: With automated contracting, brands and creators can choose between flexible and diverse payout models. Creators also receive payouts as fast as the next day.

Manage end-to-end campaigns with full transparency: Brands and creators can negotiate flexible contract terms, automate task reminders and payouts, usage rights, and more.

Track, analyse and attribute performance: Brands and creators get access to first-party creator data, and view detailed performance insights including engagement, demographics, conversions and attribution.

Access to more dynamic content management: Brands can store, review, share and amplify influencer content directly from their account. Creators can easily share and store content deliverables.

“We recognise that marketers require innovative technology to stay ahead of developments within the fast-paced creator economy, which is why we’ve created an industry-first creator partnerships management platform, ” said David A. Yovanno, CEO at impact.com.

“Creators are a critical and expanding part of our industry and with impact.com / creator, we are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships. But first, brands must know what’s working, and tracking and performance insights are where impact.com has been leading the market for some time.”