Location is arguably the one key differentiating factor between your phone and your PC. Insomuch as, your phone knows where you are, which enables brands to target consumers with offers when they are close to their retail outlets.

You can trace the history of location-based services (LBS) on mobile phones back to the ZagMe SMS marketing campaigns that ran in the Bluewater shopping centre in the UK back in the year 2000.

Since then, things have come a long way, though the full potential of LBS, arguably, is still to be unlocked. Last year, mobile tech firm Rippll took the Most Efective Location-based Service/Campaign Award for its innovative GeoWave platform. GeoWave provised advertisers and agencies with an ad server that can tell where a consumer is, and serve an ad for a nearby business. GeoWave’s customers include McDonalds, HMV, Vodafone, Ikea and Dove.

This year, we are expecting more strong entries in this category, including location-based offer platforms, and Augmented Reality-based services that enable you to find your nearest… by simply holding the phone in front of you.

To enter the Most Effective Mobile CRM/Enterprise Messaging Campaign category, or indeed any other, just head over to the Awards website for details, download the Entry Form, and get it back to us before 10 August. And remember, its completely free to enter, and you can submit as many campaigns as you think are worthy of recognition.

The Awards Ceremony takes place in London on 29 November.

If you missed our Awards webinar yesterday afternoon, you can catch a recording of it here. It’s very short, only around 10 minutes, just a quick run through of the entry criteria and key dates.