Mobile and commerce are made for each other, and the Most Effective mCommerce Category is designed to reward the most effective mobile commerce platforms and solutions.

New Look and Mobile Interactive Group (MIG) took the honours last year for New Look’s transactional mobile site – a lovely piece of work, featuring one-click checkout for registered users, and  ‘Accordion’ browsing to minimise the number of page refreshes required when navigating the site.

The category has already attracted some strong entries from household name brands this year, but we know there are more good solutions out there, and we are determined to unearth them before the 10 August entry deadline.

To enter the Most Effective mCommerce Solution category, or indeed any other, just head over to the Awards website for details, download the Entry Form, and get it back to us before 10 August. And remember, its completely free to enter, and you can submit as many campaigns as you think are worthy of recognition.

The Awards Ceremony takes place in London on 29 November.