Mobile marketing agency Incentivated has appointed Fraser Metcalf as its first Head of Creative. Metcalf has a strong background in direct marketing and sales promotion, having worked previously at WWAV Rapp Collins, rmg black cat, and most recently as creative director at WDMP.
The mobile marketing channel is just beginning to realise its potential says Metcalf. Mobiles have become an inextricable part of peoples lives, and now the technology allows for richer content, more effective delivery and greater interaction between brands and consumers.
Incentivated Commercial Director Robert Thurner adds:
We are delighted to bring Fraser on board. His client-handling track record and DM skills will play a vital role in helping us cement the companys position as an innovative market leader in the dynamicmobile sector. 
