Mobile marketing played a decisive role in securing eight awards in six categories in this years DMA (Direct Marketing Association) Awards. Four of the awards won were Gold.
Mobile agency Incentivated provided the mobile solutions for seven of the eight award-winning campaigns, working in partnership with three agencies: 20:20 London, Kitcatt Nohr Alexander Shaw, and Rapp. 
In the Mobile Marketing category, Incentivated worked with 20:20 London on the mobile element of its Terminators campaign for Virgin Media Television, which took the Gold award. In the same category, Incentivated picked up a Bronze award for its Strongbow BowTime campaign for Scottish & Newcastle, in partnership with Rapp.
The Terminators campaign also picked up Gold awards in the Leisure, Ents & Media category, and the Creative Solutions category, as well as a Silver award in the Digital Innovation category.
In the Customer Acquisition category, Incentivated worked with Kitcatt Nohr Alexander Shaw on the mobile element of the DCSF Bookstart campaign, which took Gold. The campaign also picked up a Silver award in the Broadcast category.
To those who think mobile is yet to gain traction and be taken seriously by marketers, Id say its time to think again, says Incentivated Commercial Director, Robert Thurner. The roll call of winners at this years awards proves beyond doubt that mobile is now firmly established as a powerful channel which delivers exceptional results. Marketers who continue to ignore the strides made by pioneering mobile users risk being left behind. Mobile has come of age and the prospects for mobile in 2009 are exceptional.
Jon Mew, Head of Mobile at the Internet Advertising Bureau , says the increased awareness, recognition and success of mobile campaigns at awards events industry-wide underlines the exceptional progress that mobile marketing has made this year.  Those leading the mobile market have moved well beyond experimentation phase and embrace the mediums unique ability to deliver personalized, one-to-one marketing which is time- and location-sensitive, says Mew.