Mobile marketing agency Incentivated has been appointed by Cannons Health Clubs to provide a mobile and email marketing solution which aims to increase new membership acquisition and support its member relationship programme.
Cannons staff in head office and local clubs will use Incentivateds online mobile campaign management platform iris to increase awareness of membership promotions, promote added value services and deliver operational information, including appointment reminders via SMS and email.
Cannons is a leading health and fitness operator in the UK with over 165,000 members across 67 sites.
Mobile is emerging as an effective way for us to deliver time-sensitive promotional and operational messages to our members and prospective members says Cannons Group Marketing Director Mathew Hart. Incentivated demonstrated a solid understanding of our needs, and proposed a comprehensive campaign solution that could be managed at HQ or club level.
Incentivated Managing Director Jonathan Bass adds:
Todays health club operators run highly efficient businesses, and customer service is a key differentiator. Cannons mobile and email campaigns are low cost solutions for winning new customers, and retaining existing members.
Member Content
Member Content