Mobile marketing firm Incentivated is claiming the worlds largest text call to action for a campaign it is running for Countryside Properties to market the estate agencys development of apartments and penthouses across three sites in East London: Space2 in Bethnal Green; Union2 in Greenwich Millennium Village; and Woolwich Green, Shooters Hill.
For example, commuters on the Liverpool Street to Southend rail line, should have little trouble spotting the giant poster on the side of the Space2 development on Morpeth Street, Bethnal Green, which invited interested potential buyers to text SPACE to 62277.
The mobile call to action for all three sites is being promoted through press, banner and outdoor advertising. Each site has a different keywords, enabling Incentivated to run multiple campaigns for Countryside Properties and track the source of each lead.
This type of campaign is very cost effective as only one sale need to be made to recoup the whole set up and ongoing cost says Incentivated Managing Director Jonathan bass. Trackability is excellent, you can see in black and white where the leads are coming from. 
