Incentivated Handed Kensington & Chelsea Brief

The Royal Borough of Kensington and Chelsea has tasked mobile agency Incentivated with delivering a mobile portal for Olympics visitors, providing tourist and visitor information for the borough.

The Royal Borough of Kensington and Chelsea has five areas (Kensington; Notting Hill; Sloane Square/ King’s Road; Holland Park and Knightsbridge) which are international tourist destinations.

The mobile portal is part of the borough’s visitor strategy, in the lead up to the 2012 Olympic and Paralympic Games, to develop a visitor website to raise the profile of The Royal Borough and help visitors to the capital.
Because visitors are increasingly likely to want information through their phones,  Incentivated will ensure that any visitors using a mobile are identified and provided with a version of web pages they request in a form optimised for their specific phone or device.

The mobile internet site will provide interactive access to the shopping and location maps being developed for the website, and will be integrated with the CMS used to produce the desktop site.

Commenting on the appointment, Trevor Ridley, The Royal Borough’s internet and media manager says: “It is important for our residents and resident businesses that we help visitors to the area find their way around and take advantage of the many different amenities on offer. With the expected influx of visitors to London, especially first-time visitors, in 2012, this becomes a much higher priority. 

“We recognise the importance of mobile as the screen of choice for many people when navigating their way around these days, and are pleased to be able to deliver our site using a company that are mobile specialists and can assist us as expertly as Incentivated.”