Incentivated Looks for the WOW Factor

SOS Childrens Villages, the worlds largest orphan charity, is running a text-to-donate campaign to support the Wear something WOW campaign and World Orphan Week, which started last Monday and ends on Sunday.
The campaign aims to get people throughout the UK wearing extravagant, wacky and out-of-the-ordinary outfits today, Thursday 7 February, to raise money for the charity. It is promoted by model-turned-TV presenter Lisa Butcher and Channel 4s Phil Spencer.
The mobile element of the campaign, run by mobile marketing agency Incentivated, enables members of the public to make a 1 donation to the charity by texting WOW to 85222. Donors can go on to complete a Gift Aid form on the mobile Internet site for HM Treasury to top up their donation by a further 28%. Texts cost 1.50, plus the cost of one standard-rate message. The call to action features on promotional material including banners, posters, radio ads, and the SOS Childrens Villages website.
By offering members of the public the ability to donate to Wear Something WOW via their mobile phones, it allows them to support the campaign in a quick and easy way, with the added bonus of the Gift Aid mobile internet site, says SOS Childrens Villages Community Fundraising Coordinator Caroline Rodgers.
Incentivated Managing Director Jonathan Bass says that charities of all sizes are turning to mobile as a convenient and effective way to collect donations.
Weve seen a strong uplift in donors completing the gift aid form on their mobiles, says Bass. This provides a significant boost to the value of donations.