Following a run of recent account wins, mobile marketing agency Incentivated is boosting its Account Management team.
Jo Cotton (pictured), who joined the company in October 2006 as an Account Manager,
is promoted to Account Director, overseeing all client direct business.
Cotton will be responsible for developing the mobile and digital
marketing services the company provides for clients including British
Airways, the Central Office of Information, Halifax Bank of Scotland,
NHS Choices, PricewaterhouseCoopers, Scottish Power and Visit Britain.
The client direct team will be expanded under Cottons leadership.
Eleanor Ryan joins as Account Manager and will be responsible for
handling day-to-day account business and extending the range of
services existing clients use. She will also assist in responding to
briefs for new business. Ryan joins Incentivated from off-portal mobile
content company, Mediadeck. Incentivated says it is also hunting for
new talent to beef up its New Business team, to head its Agency team,
and for Account Executives.
Incentivated has started 2008 with a string of account wins following
competitive tenders, which means we need to staff up, says Commercial
Director Robert Thurner. We are delighted to promote from within, and
applaud Jo Cotton for her professionalism in client service and for
growing existing business. I am confident Eleanor will prove a valuable
addition to Jos team and expect to announce further appointments
shortly.”