Incentivated, Steak and 20:20 London have been shortlisted for the Mobile Marketing award in the Direct Marketing Associations 2008 DMA Awards. Incentivated is shortlisted for its work for Strongbow, Steak for Swiftcover.com, and 20:20 for Virign Media Television.
Now in their 24th year, the awards have been refreshed with a new positioning and thought-provoking campaign developed in association with OgilvyOne Worldwide Ltd. The categories and criteria for the awards have also been updated to better incorporate digital campaigns. The mobile category is one of six new digital categories, also covering online advertising, email, campaign websites, eCRM, and use of new technology, which includes branded content, social networking and online widgets.
This years DMA Awards attracted some truly outstanding entries that used excellent strategic thinking and creative executions to deliver phenomenal results, says Heather Westgate, Chair of the DMA Awards committee. We saw the standard of entries increase markedly in the digital categories, indicating that online activity is really coming of age, with more practitioners using new media channels intelligently and effectively.
You can see all the finalist details on the awards website.