Incentivated Wins Mobile Credit Card Task

Mobile marketing agency Incentivated has been appointed by HBOS to launch its first mobile credit card for students under its Halifax and Bank of Scotland brands.
The product will allow students to be in control of their credit card, by allowing them to choose their credit limit up to 500, along with receiving free weekly balance reminders on Friday mornings, and monthly text alerts to remind them when the minimum payment is required. In addition, cardholders will receive discounts on a range of well-know brands. The mobile student credit card will be advertised in branches and via the web.
The mobile facility for the Student Credit Card launch follows previous successful mobile campaigns which HBOS has run with Incentivated, as part of its application process.
Halifax already boasts a market-leading student current account and our student credit card is no exception,” says Ken Stannard, Head of Halifax Credit Cards. Our new text service will allow students to monitor and control their finances more closely, as well as giving them the convenience of using a credit card. Previous pilot campaigns with Incentivated have demonstrated their knowledge of our business and we are pleased to be working with them again.”
Incentivated MD Jonathan Bass adds:
We applaud HBOS in getting to market first with this card launch. The mobile channel sits at the heart of this campaign: from boosting applications to issuing payment prompts and balance updates. This raises the bar for the financial services sector”.