Incentive-Based Traffic Driving Mobile Growth
- Thursday, November 10th, 2011
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Affiliate marketing company Digital Window has released a mCommerce whitepaper that says incentive-based traffic is dominating the growth of mobile.
According to the report: “The nature of incentivised traffic follows the trend of how consumers are using mobile. They are looking for the best offers and cheapest prices.”
The M-Commerce – The Complete Picture whitepaper also urges marketing professionals to develop a mobile strategy, and gives an introductory overview of the mCommerce space.
The report says: “Now is the time for advertisers who do not have a mobile strategy in place to seriously start thinking about developing one. There is a wealth of opportunities to be exploited through mobile commerce.” 
Covering search, display, and location-based advertising, as well as the device market and QR and AR technology, the report can be downloaded here.
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