Incentive-Based Traffic Driving Mobile Growth

Affiliate marketing company Digital Window has released a mCommerce whitepaper that says incentive-based traffic is dominating the growth of mobile. 

According to the report: “The nature of incentivised traffic follows the trend of how consumers are using mobile. They are looking for the best offers and cheapest prices.”

The M-Commerce – The Complete Picture whitepaper also urges marketing professionals to develop a mobile strategy, and gives an introductory overview of the mCommerce space.

The report says: “Now is the time for advertisers who do not have a mobile strategy in place to seriously start thinking about developing one. There is a wealth of opportunities to be exploited through mobile commerce.”

Covering search, display, and location-based advertising, as well as the device market and QR and AR technology, the report can be downloaded here.