Influencer Luka Sabbat sued over Snapchat Spectacles Instagram posts
- Monday, November 5th, 2018
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Instagrammer Luka Sabbat, who was being paid to promote Snapchat Spectacles, is being sued by the social network for failing to honour a marketing agreement to be seen wearing the firm’s camera sunglasses, AdAge reports.
The lawsuit was filed by PR Consulting last week. In it, the company alleges that Sabbats duties included the creation of “original content for a minimum of four unique posts, including one photo and three Stories, on Instagram. Specifically, Sabbat was paid to promote Spectacles around Fashion Week in New York, Milan and Paris at the end of September. The company claims that Sabbat, who has 1.3m Instagram followers, only created two Instagram posts. He is being sued for $90,000 (£69,164) for the alleged breach of contract, though Snapchat is not named as a party in the lawsuit.
News of the lawsuit comes just 10 days after it emerged that Ksenia Sobchak, a Russian politician, journalist, and TV host, is being sued by Samsung for 108m rubles (£1.25m) after being caught using an iPhone X during a television interview. Sobchak is one of the faces of Samsung in Russia and is contractually required to appear in public with her Samsung phone.